Help centre · Charities and NGOs

How segments are counted for charities and ngos

Appeals compete with everything else in the inbox. Why is my message two segments? Plain text fits 160 characters, then splits into 153 character parts. Emoji or non latin letters drop the limits to 70 and 67, and characters like the euro sign count twice.

Charities and NGOs
How segments are counted
Plain English
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The short answer

Plain text fits 160 characters, then splits into 153 character parts. Emoji or non latin letters drop the limits to 70 and 67, and characters like the euro sign count twice.

Why charities and ngos ask this

Appeals compete with everything else in the inbox. It usually surfaces the first time a real list goes out, when appeal messages, thank you notes and volunteer calls stop being a plan and become a send.

What it changes for you

Get this right and the outcome is donations that arrive the same day as the ask. Get it wrong and the cost shows up quietly, in messages nobody read and money already spent.

Doing it in the platform

The compose screen shows the segment count, the cost and the sender name before anything leaves, so the decision is made before the money moves.

Getting started

Message support on Telegram at @exerioco. The account is usually open in under five minutes. Then you log in, paste your numbers, write the message, pick the sender name and send.

FAQ

Why is my message two segments?

Plain text fits 160 characters, then splits into 153 character parts. Emoji or non latin letters drop the limits to 70 and 67, and characters like the euro sign count twice.

Is this different for charities and ngos?

The mechanics are the same. What changes is the volume and the timing, because charities and ngos mostly send appeal messages, thank you notes and volunteer calls.

How do I get started?

Message support on Telegram at @exerioco. The account is usually open in under five minutes. Then you log in, paste your numbers, write the message, pick the sender name and send.

Related pages

Messaging for charities and ngos

Support on Telegram at @exerioco sets you up in under five minutes.