The short answer
Delivery rate first, then what people did next. A high delivery rate with no action is a copy problem, not a routing problem.
Help centre · Charities and NGOs
Measuring an SMS campaign for charities and ngos
Appeals compete with everything else in the inbox. What should I look at afterwards? Delivery rate first, then what people did next. A high delivery rate with no action is a copy problem, not a routing problem.
- Charities and NGOs
- Measuring an SMS campaign
- Plain English
- Live in 5 minutes
Why charities and ngos ask this
Appeals compete with everything else in the inbox. It usually surfaces the first time a real list goes out, when appeal messages, thank you notes and volunteer calls stop being a plan and become a send.
What it changes for you
Get this right and the outcome is donations that arrive the same day as the ask. Get it wrong and the cost shows up quietly, in messages nobody read and money already spent.
Doing it in the platform
The compose screen shows the segment count, the cost and the sender name before anything leaves, so the decision is made before the money moves.
Getting started
Message support on Telegram at @exerioco. The account is usually open in under five minutes. Then you log in, paste your numbers, write the message, pick the sender name and send.
FAQ
What should I look at afterwards?
Delivery rate first, then what people did next. A high delivery rate with no action is a copy problem, not a routing problem.
Is this different for charities and ngos?
The mechanics are the same. What changes is the volume and the timing, because charities and ngos mostly send appeal messages, thank you notes and volunteer calls.
How do I get started?
Message support on Telegram at @exerioco. The account is usually open in under five minutes. Then you log in, paste your numbers, write the message, pick the sender name and send.
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Messaging for charities and ngos
Support on Telegram at @exerioco sets you up in under five minutes.