The short answer
Delivery rate first, then what people did next. A high delivery rate with no action is a copy problem, not a routing problem.
Help centre · Clinics and practices
Measuring an SMS campaign for clinics and practices
Empty chairs from forgotten appointments. What should I look at afterwards? Delivery rate first, then what people did next. A high delivery rate with no action is a copy problem, not a routing problem.
- Clinics and practices
- Measuring an SMS campaign
- Plain English
- Live in 5 minutes
Why clinics and practices ask this
Empty chairs from forgotten appointments. It usually surfaces the first time a real list goes out, when appointment reminders, results ready notices and rebooking offers stop being a plan and become a send.
What it changes for you
Get this right and the outcome is fewer no-shows without more phone calls. Get it wrong and the cost shows up quietly, in messages nobody read and money already spent.
Doing it in the platform
The compose screen shows the segment count, the cost and the sender name before anything leaves, so the decision is made before the money moves.
Getting started
Message support on Telegram at @exerioco. The account is usually open in under five minutes. Then you log in, paste your numbers, write the message, pick the sender name and send.
FAQ
What should I look at afterwards?
Delivery rate first, then what people did next. A high delivery rate with no action is a copy problem, not a routing problem.
Is this different for clinics and practices?
The mechanics are the same. What changes is the volume and the timing, because clinics and practices mostly send appointment reminders, results ready notices and rebooking offers.
How do I get started?
Message support on Telegram at @exerioco. The account is usually open in under five minutes. Then you log in, paste your numbers, write the message, pick the sender name and send.
Related pages
Testing two versionsClinics and practicesSending across bordersClinics and practicesWriting in local languagesClinics and practicesHandling time zonesClinics and practicesBulk versus transactionalClinics and practicesReusable message templatesClinics and practicesGiving your team accessClinics and practicesKeeping the account secureClinics and practices
Messaging for clinics and practices
Support on Telegram at @exerioco sets you up in under five minutes.