The short answer
Delivery rate first, then what people did next. A high delivery rate with no action is a copy problem, not a routing problem.
Help centre · E-commerce stores
Measuring an SMS campaign for e-commerce stores
Email open rates keep falling while shipping questions keep arriving. What should I look at afterwards? Delivery rate first, then what people did next. A high delivery rate with no action is a copy problem, not a routing problem.
- E-commerce stores
- Measuring an SMS campaign
- Plain English
- Live in 5 minutes
Why e-commerce stores ask this
Email open rates keep falling while shipping questions keep arriving. It usually surfaces the first time a real list goes out, when order confirmations, dispatch notices, delivery windows and cart reminders stop being a plan and become a send.
What it changes for you
Get this right and the outcome is fewer support tickets and a measurable lift on recovered baskets. Get it wrong and the cost shows up quietly, in messages nobody read and money already spent.
Doing it in the platform
The compose screen shows the segment count, the cost and the sender name before anything leaves, so the decision is made before the money moves.
Getting started
Message support on Telegram at @exerioco. The account is usually open in under five minutes. Then you log in, paste your numbers, write the message, pick the sender name and send.
FAQ
What should I look at afterwards?
Delivery rate first, then what people did next. A high delivery rate with no action is a copy problem, not a routing problem.
Is this different for e-commerce stores?
The mechanics are the same. What changes is the volume and the timing, because e-commerce stores mostly send order confirmations, dispatch notices, delivery windows and cart reminders.
How do I get started?
Message support on Telegram at @exerioco. The account is usually open in under five minutes. Then you log in, paste your numbers, write the message, pick the sender name and send.
Related pages
Testing two versionsE-commerce storesSending across bordersE-commerce storesWriting in local languagesE-commerce storesHandling time zonesE-commerce storesBulk versus transactionalE-commerce storesReusable message templatesE-commerce storesGiving your team accessE-commerce storesKeeping the account secureE-commerce stores
Messaging for e-commerce stores
Support on Telegram at @exerioco sets you up in under five minutes.