The short answer
Delivery rate first, then what people did next. A high delivery rate with no action is a copy problem, not a routing problem.
Help centre · Fintech startups
Measuring an SMS campaign for fintech startups
Every second of delay on a code is a dropped signup. What should I look at afterwards? Delivery rate first, then what people did next. A high delivery rate with no action is a copy problem, not a routing problem.
- Fintech startups
- Measuring an SMS campaign
- Plain English
- Live in 5 minutes
Why fintech startups ask this
Every second of delay on a code is a dropped signup. It usually surfaces the first time a real list goes out, when verification codes, transaction alerts and fraud warnings stop being a plan and become a send.
What it changes for you
Get this right and the outcome is verification that finishes and fraud caught while it still matters. Get it wrong and the cost shows up quietly, in messages nobody read and money already spent.
Doing it in the platform
The compose screen shows the segment count, the cost and the sender name before anything leaves, so the decision is made before the money moves.
Getting started
Message support on Telegram at @exerioco. The account is usually open in under five minutes. Then you log in, paste your numbers, write the message, pick the sender name and send.
FAQ
What should I look at afterwards?
Delivery rate first, then what people did next. A high delivery rate with no action is a copy problem, not a routing problem.
Is this different for fintech startups?
The mechanics are the same. What changes is the volume and the timing, because fintech startups mostly send verification codes, transaction alerts and fraud warnings.
How do I get started?
Message support on Telegram at @exerioco. The account is usually open in under five minutes. Then you log in, paste your numbers, write the message, pick the sender name and send.
Related pages
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Messaging for fintech startups
Support on Telegram at @exerioco sets you up in under five minutes.