The short answer
Delivery rate first, then what people did next. A high delivery rate with no action is a copy problem, not a routing problem.
Help centre · Franchise networks
Measuring an SMS campaign for franchise networks
National campaigns and local offers pull in different directions. What should I look at afterwards? Delivery rate first, then what people did next. A high delivery rate with no action is a copy problem, not a routing problem.
- Franchise networks
- Measuring an SMS campaign
- Plain English
- Live in 5 minutes
Why franchise networks ask this
National campaigns and local offers pull in different directions. It usually surfaces the first time a real list goes out, when head office campaigns and store level messages stop being a plan and become a send.
What it changes for you
Get this right and the outcome is one system both levels can use without conflict. Get it wrong and the cost shows up quietly, in messages nobody read and money already spent.
Doing it in the platform
The compose screen shows the segment count, the cost and the sender name before anything leaves, so the decision is made before the money moves.
Getting started
Message support on Telegram at @exerioco. The account is usually open in under five minutes. Then you log in, paste your numbers, write the message, pick the sender name and send.
FAQ
What should I look at afterwards?
Delivery rate first, then what people did next. A high delivery rate with no action is a copy problem, not a routing problem.
Is this different for franchise networks?
The mechanics are the same. What changes is the volume and the timing, because franchise networks mostly send head office campaigns and store level messages.
How do I get started?
Message support on Telegram at @exerioco. The account is usually open in under five minutes. Then you log in, paste your numbers, write the message, pick the sender name and send.
Related pages
Testing two versionsFranchise networksSending across bordersFranchise networksWriting in local languagesFranchise networksHandling time zonesFranchise networksBulk versus transactionalFranchise networksReusable message templatesFranchise networksGiving your team accessFranchise networksKeeping the account secureFranchise networks
Messaging for franchise networks
Support on Telegram at @exerioco sets you up in under five minutes.