The short answer
Plain text fits 160 characters, then splits into 153 character parts. Emoji or non latin letters drop the limits to 70 and 67, and characters like the euro sign count twice.
Help centre · Growth teams
How segments are counted for growth teams
Every channel is saturated except this one. Why is my message two segments? Plain text fits 160 characters, then splits into 153 character parts. Emoji or non latin letters drop the limits to 70 and 67, and characters like the euro sign count twice.
- Growth teams
- How segments are counted
- Plain English
- Live in 5 minutes
Why growth teams ask this
Every channel is saturated except this one. It usually surfaces the first time a real list goes out, when onboarding sequences, reactivation and referral invites stop being a plan and become a send.
What it changes for you
Get this right and the outcome is a channel with open rates the others cannot match. Get it wrong and the cost shows up quietly, in messages nobody read and money already spent.
Doing it in the platform
The compose screen shows the segment count, the cost and the sender name before anything leaves, so the decision is made before the money moves.
Getting started
Message support on Telegram at @exerioco. The account is usually open in under five minutes. Then you log in, paste your numbers, write the message, pick the sender name and send.
FAQ
Why is my message two segments?
Plain text fits 160 characters, then splits into 153 character parts. Emoji or non latin letters drop the limits to 70 and 67, and characters like the euro sign count twice.
Is this different for growth teams?
The mechanics are the same. What changes is the volume and the timing, because growth teams mostly send onboarding sequences, reactivation and referral invites.
How do I get started?
Message support on Telegram at @exerioco. The account is usually open in under five minutes. Then you log in, paste your numbers, write the message, pick the sender name and send.
Related pages
Messaging for growth teams
Support on Telegram at @exerioco sets you up in under five minutes.