The short answer
Delivery rate first, then what people did next. A high delivery rate with no action is a copy problem, not a routing problem.
Help centre · Gyms and studios
Measuring an SMS campaign for gyms and studios
Members drift away quietly before they cancel. What should I look at afterwards? Delivery rate first, then what people did next. A high delivery rate with no action is a copy problem, not a routing problem.
- Gyms and studios
- Measuring an SMS campaign
- Plain English
- Live in 5 minutes
Why gyms and studios ask this
Members drift away quietly before they cancel. It usually surfaces the first time a real list goes out, when class reminders, membership notices and win-back offers stop being a plan and become a send.
What it changes for you
Get this right and the outcome is attendance held up and cancellations caught early. Get it wrong and the cost shows up quietly, in messages nobody read and money already spent.
Doing it in the platform
The compose screen shows the segment count, the cost and the sender name before anything leaves, so the decision is made before the money moves.
Getting started
Message support on Telegram at @exerioco. The account is usually open in under five minutes. Then you log in, paste your numbers, write the message, pick the sender name and send.
FAQ
What should I look at afterwards?
Delivery rate first, then what people did next. A high delivery rate with no action is a copy problem, not a routing problem.
Is this different for gyms and studios?
The mechanics are the same. What changes is the volume and the timing, because gyms and studios mostly send class reminders, membership notices and win-back offers.
How do I get started?
Message support on Telegram at @exerioco. The account is usually open in under five minutes. Then you log in, paste your numbers, write the message, pick the sender name and send.
Related pages
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Messaging for gyms and studios
Support on Telegram at @exerioco sets you up in under five minutes.