The short answer
Delivery rate first, then what people did next. A high delivery rate with no action is a copy problem, not a routing problem.
Help centre · Estate agencies
Measuring an SMS campaign for estate agencies
Viewings and offers move faster than email. What should I look at afterwards? Delivery rate first, then what people did next. A high delivery rate with no action is a copy problem, not a routing problem.
- Estate agencies
- Measuring an SMS campaign
- Plain English
- Live in 5 minutes
Why estate agencies ask this
Viewings and offers move faster than email. It usually surfaces the first time a real list goes out, when viewing invites, offer updates and document reminders stop being a plan and become a send.
What it changes for you
Get this right and the outcome is faster responses at every stage of a sale. Get it wrong and the cost shows up quietly, in messages nobody read and money already spent.
Doing it in the platform
The compose screen shows the segment count, the cost and the sender name before anything leaves, so the decision is made before the money moves.
Getting started
Message support on Telegram at @exerioco. The account is usually open in under five minutes. Then you log in, paste your numbers, write the message, pick the sender name and send.
FAQ
What should I look at afterwards?
Delivery rate first, then what people did next. A high delivery rate with no action is a copy problem, not a routing problem.
Is this different for estate agencies?
The mechanics are the same. What changes is the volume and the timing, because estate agencies mostly send viewing invites, offer updates and document reminders.
How do I get started?
Message support on Telegram at @exerioco. The account is usually open in under five minutes. Then you log in, paste your numbers, write the message, pick the sender name and send.
Related pages
Testing two versionsEstate agenciesSending across bordersEstate agenciesWriting in local languagesEstate agenciesHandling time zonesEstate agenciesBulk versus transactionalEstate agenciesReusable message templatesEstate agenciesGiving your team accessEstate agenciesKeeping the account secureEstate agencies
Messaging for estate agencies
Support on Telegram at @exerioco sets you up in under five minutes.