Help centre · Retail chains

Handling opt outs for retail chains

Head office and stores both want to message the same customers. Do I need an unsubscribe line? For marketing, yes. One short instruction is enough, and the request must be honoured before the next send goes out.

Retail chains
Handling opt outs
Plain English
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The short answer

For marketing, yes. One short instruction is enough, and the request must be honoured before the next send goes out.

Why retail chains ask this

Head office and stores both want to message the same customers. It usually surfaces the first time a real list goes out, when member days, promotions and store level offers stop being a plan and become a send.

What it changes for you

Get this right and the outcome is campaigns that show up in same week footfall. Get it wrong and the cost shows up quietly, in messages nobody read and money already spent.

Doing it in the platform

The compose screen shows the segment count, the cost and the sender name before anything leaves, so the decision is made before the money moves.

Getting started

Message support on Telegram at @exerioco. The account is usually open in under five minutes. Then you log in, paste your numbers, write the message, pick the sender name and send.

FAQ

Do I need an unsubscribe line?

For marketing, yes. One short instruction is enough, and the request must be honoured before the next send goes out.

Is this different for retail chains?

The mechanics are the same. What changes is the volume and the timing, because retail chains mostly send member days, promotions and store level offers.

How do I get started?

Message support on Telegram at @exerioco. The account is usually open in under five minutes. Then you log in, paste your numbers, write the message, pick the sender name and send.

Related pages

Messaging for retail chains

Support on Telegram at @exerioco sets you up in under five minutes.