Help centre · SaaS companies

How segments are counted for saas companies

Critical product messages compete with a hundred other emails. Why is my message two segments? Plain text fits 160 characters, then splits into 153 character parts. Emoji or non latin letters drop the limits to 70 and 67, and characters like the euro sign count twice.

SaaS companies
How segments are counted
Plain English
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The short answer

Plain text fits 160 characters, then splits into 153 character parts. Emoji or non latin letters drop the limits to 70 and 67, and characters like the euro sign count twice.

Why saas companies ask this

Critical product messages compete with a hundred other emails. It usually surfaces the first time a real list goes out, when login codes, incident notices, trial reminders and renewal warnings stop being a plan and become a send.

What it changes for you

Get this right and the outcome is logins that complete and trials that convert. Get it wrong and the cost shows up quietly, in messages nobody read and money already spent.

Doing it in the platform

The compose screen shows the segment count, the cost and the sender name before anything leaves, so the decision is made before the money moves.

Getting started

Message support on Telegram at @exerioco. The account is usually open in under five minutes. Then you log in, paste your numbers, write the message, pick the sender name and send.

FAQ

Why is my message two segments?

Plain text fits 160 characters, then splits into 153 character parts. Emoji or non latin letters drop the limits to 70 and 67, and characters like the euro sign count twice.

Is this different for saas companies?

The mechanics are the same. What changes is the volume and the timing, because saas companies mostly send login codes, incident notices, trial reminders and renewal warnings.

How do I get started?

Message support on Telegram at @exerioco. The account is usually open in under five minutes. Then you log in, paste your numbers, write the message, pick the sender name and send.

Related pages

Messaging for saas companies

Support on Telegram at @exerioco sets you up in under five minutes.