The short answer
Use the name people already associate with you. Letters are limited to eleven characters, are not replyable, and a few markets want the name registered first.
Help centre · Small businesses
Choosing a sender ID for small businesses
No marketing department, but customers to reach. What name should recipients see? Use the name people already associate with you. Letters are limited to eleven characters, are not replyable, and a few markets want the name registered first.
- Small businesses
- Choosing a sender ID
- Plain English
- Live in 5 minutes
Why small businesses ask this
No marketing department, but customers to reach. It usually surfaces the first time a real list goes out, when offers, reminders and opening hour changes stop being a plan and become a send.
What it changes for you
Get this right and the outcome is a channel you can run yourself in ten minutes. Get it wrong and the cost shows up quietly, in messages nobody read and money already spent.
Doing it in the platform
The compose screen shows the segment count, the cost and the sender name before anything leaves, so the decision is made before the money moves.
Getting started
Message support on Telegram at @exerioco. The account is usually open in under five minutes. Then you log in, paste your numbers, write the message, pick the sender name and send.
FAQ
What name should recipients see?
Use the name people already associate with you. Letters are limited to eleven characters, are not replyable, and a few markets want the name registered first.
Is this different for small businesses?
The mechanics are the same. What changes is the volume and the timing, because small businesses mostly send offers, reminders and opening hour changes.
How do I get started?
Message support on Telegram at @exerioco. The account is usually open in under five minutes. Then you log in, paste your numbers, write the message, pick the sender name and send.
Related pages
Getting a sender ID registeredSmall businessesNumber formats that workSmall businessesUploading a CSVSmall businessesRemoving duplicates before a sendSmall businessesHow segments are countedSmall businessesEmoji and special charactersSmall businessesWriting a message that fitsSmall businessesScheduling a sendSmall businesses
Messaging for small businesses
Support on Telegram at @exerioco sets you up in under five minutes.