The short answer
Plain text fits 160 characters, then splits into 153 character parts. Emoji or non latin letters drop the limits to 70 and 67, and characters like the euro sign count twice.
Help centre · Subscription businesses
How segments are counted for subscription businesses
Silent renewals become angry refunds. Why is my message two segments? Plain text fits 160 characters, then splits into 153 character parts. Emoji or non latin letters drop the limits to 70 and 67, and characters like the euro sign count twice.
- Subscription businesses
- How segments are counted
- Plain English
- Live in 5 minutes
Why subscription businesses ask this
Silent renewals become angry refunds. It usually surfaces the first time a real list goes out, when renewal notices, dispatch alerts and pause offers stop being a plan and become a send.
What it changes for you
Get this right and the outcome is renewals that stick and refunds that do not happen. Get it wrong and the cost shows up quietly, in messages nobody read and money already spent.
Doing it in the platform
The compose screen shows the segment count, the cost and the sender name before anything leaves, so the decision is made before the money moves.
Getting started
Message support on Telegram at @exerioco. The account is usually open in under five minutes. Then you log in, paste your numbers, write the message, pick the sender name and send.
FAQ
Why is my message two segments?
Plain text fits 160 characters, then splits into 153 character parts. Emoji or non latin letters drop the limits to 70 and 67, and characters like the euro sign count twice.
Is this different for subscription businesses?
The mechanics are the same. What changes is the volume and the timing, because subscription businesses mostly send renewal notices, dispatch alerts and pause offers.
How do I get started?
Message support on Telegram at @exerioco. The account is usually open in under five minutes. Then you log in, paste your numbers, write the message, pick the sender name and send.
Related pages
Emoji and special charactersSubscription businessesWriting a message that fitsSubscription businessesScheduling a sendSubscription businessesCancelling a scheduled sendSubscription businessesReading delivery statusSubscription businessesWhy a message still shows SentSubscription businessesSearching your historySubscription businessesExporting historySubscription businesses
Messaging for subscription businesses
Support on Telegram at @exerioco sets you up in under five minutes.