The short answer
Delivery rate first, then what people did next. A high delivery rate with no action is a copy problem, not a routing problem.
Help centre · Utility providers
Measuring an SMS campaign for utility providers
Outages generate a call centre queue within minutes. What should I look at afterwards? Delivery rate first, then what people did next. A high delivery rate with no action is a copy problem, not a routing problem.
- Utility providers
- Measuring an SMS campaign
- Plain English
- Live in 5 minutes
Why utility providers ask this
Outages generate a call centre queue within minutes. It usually surfaces the first time a real list goes out, when outage notices, restoration updates and meter reminders stop being a plan and become a send.
What it changes for you
Get this right and the outcome is calls avoided by telling people first. Get it wrong and the cost shows up quietly, in messages nobody read and money already spent.
Doing it in the platform
The compose screen shows the segment count, the cost and the sender name before anything leaves, so the decision is made before the money moves.
Getting started
Message support on Telegram at @exerioco. The account is usually open in under five minutes. Then you log in, paste your numbers, write the message, pick the sender name and send.
FAQ
What should I look at afterwards?
Delivery rate first, then what people did next. A high delivery rate with no action is a copy problem, not a routing problem.
Is this different for utility providers?
The mechanics are the same. What changes is the volume and the timing, because utility providers mostly send outage notices, restoration updates and meter reminders.
How do I get started?
Message support on Telegram at @exerioco. The account is usually open in under five minutes. Then you log in, paste your numbers, write the message, pick the sender name and send.
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Messaging for utility providers
Support on Telegram at @exerioco sets you up in under five minutes.