The point
Crossing from 160 to 161 characters turns one segment into two on every single recipient. On a large list that is a real number.
Insight
Why message length changes the bill
One character can double the cost of a campaign. Crossing from 160 to 161 characters turns one segment into two on every single recipient. On a large list that is a real number.
- Insight
- Business SMS
- EUR per segment
- Live in 5 minutes
Why it keeps coming up
One character can double the cost of a campaign. It is one of those things every team works out eventually, usually after a campaign that did not do what it should have.
What to do with it
Change one thing at a time and measure it. Delivery rate first, then what people did next. A high delivery rate with no response is a wording problem, not a sending problem.
How the platform helps
Segments, costs, sender names and per message statuses are all on screen while you work, so the decision happens before the money moves rather than after.
Getting started
Message support on Telegram at @exerioco. The account is usually open in under five minutes. Then you log in, paste your numbers, write the message, pick the sender name and send.
FAQ
Why message length changes the bill?
One character can double the cost of a campaign. Crossing from 160 to 161 characters turns one segment into two on every single recipient. On a large list that is a real number.
Where do I try this?
Message support on Telegram at @exerioco. The account is usually open in under five minutes. Then you log in, paste your numbers, write the message, pick the sender name and send.
How do I get started?
Message support on Telegram at @exerioco. The account is usually open in under five minutes. Then you log in, paste your numbers, write the message, pick the sender name and send.
Related pages
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Put it into practice
Message support on Telegram at @exerioco and send your first campaign today.