The short answer
Use the name people already associate with you. Letters are limited to eleven characters, are not replyable, and a few markets want the name registered first.
Help centre · Franchise networks
Choosing a sender ID for franchise networks
National campaigns and local offers pull in different directions. What name should recipients see? Use the name people already associate with you. Letters are limited to eleven characters, are not replyable, and a few markets want the name registered first.
- Franchise networks
- Choosing a sender ID
- Plain English
- Live in 5 minutes
Why franchise networks ask this
National campaigns and local offers pull in different directions. It usually surfaces the first time a real list goes out, when head office campaigns and store level messages stop being a plan and become a send.
What it changes for you
Get this right and the outcome is one system both levels can use without conflict. Get it wrong and the cost shows up quietly, in messages nobody read and money already spent.
Doing it in the platform
The compose screen shows the segment count, the cost and the sender name before anything leaves, so the decision is made before the money moves.
Getting started
Message support on Telegram at @exerioco. The account is usually open in under five minutes. Then you log in, paste your numbers, write the message, pick the sender name and send.
FAQ
What name should recipients see?
Use the name people already associate with you. Letters are limited to eleven characters, are not replyable, and a few markets want the name registered first.
Is this different for franchise networks?
The mechanics are the same. What changes is the volume and the timing, because franchise networks mostly send head office campaigns and store level messages.
How do I get started?
Message support on Telegram at @exerioco. The account is usually open in under five minutes. Then you log in, paste your numbers, write the message, pick the sender name and send.
Related pages
Getting a sender ID registeredFranchise networksNumber formats that workFranchise networksUploading a CSVFranchise networksRemoving duplicates before a sendFranchise networksHow segments are countedFranchise networksEmoji and special charactersFranchise networksWriting a message that fitsFranchise networksScheduling a sendFranchise networks
Messaging for franchise networks
Support on Telegram at @exerioco sets you up in under five minutes.