The short answer
Plain text fits 160 characters, then splits into 153 character parts. Emoji or non latin letters drop the limits to 70 and 67, and characters like the euro sign count twice.
Help centre · Franchise networks
How segments are counted for franchise networks
National campaigns and local offers pull in different directions. Why is my message two segments? Plain text fits 160 characters, then splits into 153 character parts. Emoji or non latin letters drop the limits to 70 and 67, and characters like the euro sign count twice.
- Franchise networks
- How segments are counted
- Plain English
- Live in 5 minutes
Why franchise networks ask this
National campaigns and local offers pull in different directions. It usually surfaces the first time a real list goes out, when head office campaigns and store level messages stop being a plan and become a send.
What it changes for you
Get this right and the outcome is one system both levels can use without conflict. Get it wrong and the cost shows up quietly, in messages nobody read and money already spent.
Doing it in the platform
The compose screen shows the segment count, the cost and the sender name before anything leaves, so the decision is made before the money moves.
Getting started
Message support on Telegram at @exerioco. The account is usually open in under five minutes. Then you log in, paste your numbers, write the message, pick the sender name and send.
FAQ
Why is my message two segments?
Plain text fits 160 characters, then splits into 153 character parts. Emoji or non latin letters drop the limits to 70 and 67, and characters like the euro sign count twice.
Is this different for franchise networks?
The mechanics are the same. What changes is the volume and the timing, because franchise networks mostly send head office campaigns and store level messages.
How do I get started?
Message support on Telegram at @exerioco. The account is usually open in under five minutes. Then you log in, paste your numbers, write the message, pick the sender name and send.
Related pages
Emoji and special charactersFranchise networksWriting a message that fitsFranchise networksScheduling a sendFranchise networksCancelling a scheduled sendFranchise networksReading delivery statusFranchise networksWhy a message still shows SentFranchise networksSearching your historyFranchise networksExporting historyFranchise networks
Messaging for franchise networks
Support on Telegram at @exerioco sets you up in under five minutes.