The short answer
Avoid nights and very early mornings in the recipient's own time zone. Late evening marketing generates complaints no discount can repair.
Help centre · Utility providers
Quiet hours and timing for utility providers
Outages generate a call centre queue within minutes. When should I not send? Avoid nights and very early mornings in the recipient's own time zone. Late evening marketing generates complaints no discount can repair.
- Utility providers
- Quiet hours and timing
- Plain English
- Live in 5 minutes
Why utility providers ask this
Outages generate a call centre queue within minutes. It usually surfaces the first time a real list goes out, when outage notices, restoration updates and meter reminders stop being a plan and become a send.
What it changes for you
Get this right and the outcome is calls avoided by telling people first. Get it wrong and the cost shows up quietly, in messages nobody read and money already spent.
Doing it in the platform
The compose screen shows the segment count, the cost and the sender name before anything leaves, so the decision is made before the money moves.
Getting started
Message support on Telegram at @exerioco. The account is usually open in under five minutes. Then you log in, paste your numbers, write the message, pick the sender name and send.
FAQ
When should I not send?
Avoid nights and very early mornings in the recipient's own time zone. Late evening marketing generates complaints no discount can repair.
Is this different for utility providers?
The mechanics are the same. What changes is the volume and the timing, because utility providers mostly send outage notices, restoration updates and meter reminders.
How do I get started?
Message support on Telegram at @exerioco. The account is usually open in under five minutes. Then you log in, paste your numbers, write the message, pick the sender name and send.
Related pages
Links inside messagesUtility providersWhy messages get filteredUtility providersKeeping a list cleanUtility providersSegmenting your audienceUtility providersMeasuring an SMS campaignUtility providersTesting two versionsUtility providersSending across bordersUtility providersWriting in local languagesUtility providers
Messaging for utility providers
Support on Telegram at @exerioco sets you up in under five minutes.