The short answer
Use the name people already associate with you. Letters are limited to eleven characters, are not replyable, and a few markets want the name registered first.
Help centre · Subscription businesses
Choosing a sender ID for subscription businesses
Silent renewals become angry refunds. What name should recipients see? Use the name people already associate with you. Letters are limited to eleven characters, are not replyable, and a few markets want the name registered first.
- Subscription businesses
- Choosing a sender ID
- Plain English
- Live in 5 minutes
Why subscription businesses ask this
Silent renewals become angry refunds. It usually surfaces the first time a real list goes out, when renewal notices, dispatch alerts and pause offers stop being a plan and become a send.
What it changes for you
Get this right and the outcome is renewals that stick and refunds that do not happen. Get it wrong and the cost shows up quietly, in messages nobody read and money already spent.
Doing it in the platform
The compose screen shows the segment count, the cost and the sender name before anything leaves, so the decision is made before the money moves.
Getting started
Message support on Telegram at @exerioco. The account is usually open in under five minutes. Then you log in, paste your numbers, write the message, pick the sender name and send.
FAQ
What name should recipients see?
Use the name people already associate with you. Letters are limited to eleven characters, are not replyable, and a few markets want the name registered first.
Is this different for subscription businesses?
The mechanics are the same. What changes is the volume and the timing, because subscription businesses mostly send renewal notices, dispatch alerts and pause offers.
How do I get started?
Message support on Telegram at @exerioco. The account is usually open in under five minutes. Then you log in, paste your numbers, write the message, pick the sender name and send.
Related pages
Getting a sender ID registeredSubscription businessesNumber formats that workSubscription businessesUploading a CSVSubscription businessesRemoving duplicates before a sendSubscription businessesHow segments are countedSubscription businessesEmoji and special charactersSubscription businessesWriting a message that fitsSubscription businessesScheduling a sendSubscription businesses
Messaging for subscription businesses
Support on Telegram at @exerioco sets you up in under five minutes.